From Concept to Capital: The Women’s Business Mastery Roadmap

Turn your idea into a funded, real-world business plan with Dr. Evenne Sandoval’s “From Concept to Capital.” This 2-part roadmap blends applied work-based learning, student-tested case insights, and hands-on coaching tools to help you make confident decisions from concept to cash. You’ll clarify your value proposition, validate demand, shape a viable business model, build a startup or growth budget, and design pricing and marketing aligned to your goals. By the end, you’ll leave with an actionable milestone roadmap—ready to move from concept to capital with practical templates and a decision-ready strategy for your next 30–90 days.